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Definition
A pro-forma invoice is a preliminary bill sent before goods or services are supplied, typically to request payment in advance. It is not a demand for payment of a debt but a quotation-style document confirming price and terms, often used to get paid up front.
In plain terms
For a new or higher-risk customer, issuing a pro-forma and requiring payment before delivery removes the credit risk entirely — you are paid before you supply. It converts a potential debtor into cash in advance.
Why it matters
Pro-forma invoicing is a simple way to eliminate the cash gap on risky or one-off sales. See deposit and how to take deposits.
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