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Definition
Personal APR (sometimes called an individual or bespoke APR) is the rate a lender offers a particular borrower after risk-based pricing — looking at trading history, credit profile, security and affordability. It contrasts with the representative APR, which is only a headline benchmark.
In plain terms
Two companies applying for the same product can be quoted different rates. A strong balance sheet and clean credit file earn a lower personal APR; a thin file or weak cover pushes it up.
Why it matters for your company
Never assume you will get the advertised rate. Get your own quote, then compare the personal APR — not the headline — against other offers. Strengthen your profile first with steps to lower the APR you are offered.
Credicorp lends to your company, not to you personally, and takes no personal guarantee. See indicative terms on business loans, or apply online in minutes.
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Representative APR
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Risk-based pricing
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How to lower the APR a lender offers your business
You can move the margin, and the margin is where the savings are. The reference rate is fixed by the market,…
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Personal guarantee (defined)
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Read →Funding for UK limited companies
Credicorp lends to your company, not to you personally — short-term working capital with no personal guarantee. See what your business could access.