Glossary

Headline rate

The headline rate is the advertised, attention-grabbing rate — often before fees and compounding — so the real cost is usually higher than it suggests.

2 min read

AdvertisedThe eye-catcher
Before feesTrue cost is higher

Definition

The headline rate is the rate a lender leads with in marketing. It frequently excludes compulsory fees and ignores compounding, so the APR and total amount payable are what actually matter. A low headline with a fat fee can lose to a higher headline with none.

In plain terms

It is the number designed to win your click, not the number you should decide on. Look past it to the total cost.

Why it matters for your company

Never choose on the headline rate — compare on APR or total repayable. See APR and total amount payable.

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Funding for UK limited companies

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