2 min read
Definition
Gross profit is revenue less the cost of goods sold — the direct costs of producing what you sold. Expressed as a percentage of revenue it is your gross margin.
In plain terms
It is the pool of money left after making the product, available to pay rent, wages and everything else. A thin gross margin leaves little room for anything to go wrong.
Why it matters for your company
Gross margin trends reveal pricing power and cost control long before net profit does. Check yours with the gross margin calculator, and read how to improve gross margin.
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