2 min read
Definition
The break-even point is the volume or value of sales at which total revenue equals total costs, so the company makes neither a profit nor a loss. Above it, additional sales generate profit; below it, the company runs at a loss.
In plain terms
It's the line you have to clear just to stand still. Every sale beyond break-even is profit; every shortfall below it is a loss.
Why it matters for your company
Knowing your break-even point is essential for pricing, planning and judging whether borrowing to grow will pay. See how to read a profit and loss.
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