Glossary

Representative APR

Representative APR is the advertised rate at least 51% of accepted applicants actually get — a comparison tool, but not a guarantee of your personal rate.

2 min read

≥51% get itAdvertised rate
Comparison aidNot your quote

Definition

Representative APR is the APR that at least 51% of accepted applicants for an advertised product receive. Lenders must show it so headline costs are comparable across offers.

In plain terms

It tells you the rate a typical accepted applicant pays — but your own rate depends on your risk profile and could be higher.

Why it matters for your company

Use representative APR to shortlist, then get a personalised quote before deciding. Credicorp shows the actual cost on your business loan offer, not just a headline. Compare true costs with the cost of borrowing calculator.

Funding for UK limited companies

Credicorp lends to your company, not to you personally — short-term working capital with no personal guarantee. See what your business could access.